Contently
Contently.
Marketing Agency Branding & Website
The Challenge
Translate a marketing agency's distinct vision into a cohesive brand identity and a streamlined website focused on clear, direct communication.
Project Summary
The Project
Partnered with company leadership to translate their brand goals into a fresh visual identity. Delivered a striking logo, both icon and logotype, a core colour palette, and a client-facing marketing website.
The Role
This was a private commission and I was responsible for all communications and deliverables.
The Logo
The brief called for a friendly, approachable logo with a timeless aesthetic that wouldn't quickly date. I achieved this by applying subtle customizations to the logotype and introducing a few distinctive visual elements.
Rounded Font
Approachable
Welcoming
Distinction
Informative
Playful
Full Stop
Content
Happy
The Icon
The icon logo pairs a strikingly simple "C" with a full stop. This design directly reflects the company name Contently, with the full stop symbolizing a sense of finality and contentment.
Full Colour on White
Full Colour on Black
Black on White
The Colours
The color palette pairs a bold, friendly yellow with minimal supporting tones to create a clean and highly balanced visual identity.
Primary Yellow
Light Grey
Dark Grey
The Desktop Site
The goal for the website was to showcase enough insight to impress potential clients and drive inquiries, while keeping the layout clean and easy to digest.
The Mobile Site
The mobile layout was optimized into a full-screen, non-scrolling format, allowing users to view each section as a dedicated page.
